Assistive Apps was established in 2010 since the release of the first Apple iPad. Tapping into the potential of the device as an assistive device, the founder came up with a simple yet intuitive design for an app to help the speech impaired express their voice, namely Assistive Express. The app has continued to evolve throughout the iOS releases, to support the iPhone as well as other languages, and most importantly, incorporated customer feedback to continuously improve itself.